Adtech

5 Adtech VCs Reveal What They\u00e2 $ re Looking For and also What They Stay clear of

.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in venture capital yearly, have actually brought up nearly $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That stagnation results from market concentration, increased regulatory pressures, and also financial uncertainties.ADWEEK consulted with five VCs that continue to acquire adtech firms, in spite of these problems, concerning what they are trying to find as well as what they steer clear of. Probably unsurprisingly, these investors are targeting options in privacy-focused innovations and also industry-specific places like linked TV.

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